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About Google and Other Stuff!

Google was founded in 1996 and is the most popular search engine around.  You can view this video to learn more about how and why google works!

Learn About the History of Google

What does this have to do with real estate?  The consumer turns to search engines like Google to look for everything, including real estate .  Understanding how Google works is the first step to improving your internet marketing. 

As the video mentioned, what made the Google experience different from other search engines was the concept that ideas and information on the internet are related and that relationship in the internet world is demonstrated by links.  The relevance of any website can be judged or ranked by how it links or relates to other sites.  Here are a few new geeky terms for today’s vocabulary lesson (all from Wikipedia) :

Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is an indicator of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal or cultural  interest: they indicate who is attracted to that page.

Search Engine Optimization  is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search  listing and thus increasing the volume of targeted traffic from search engines.

Page Rank is a link analysis  algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web ,with the purpose of “measuring” its relative importance within the set.

Now that you have added Backlinks, SEO and Page Rank to your geek talk , let’s look at a tool that will show how your website might be doing.

 Meet Website Grader  Go to the website and enter any website you want – yours if you dare – and get your site scored.  There may be things on the report that you don’t understand but with your new found geek skills, you will get the  idea.  As an example, you can find the report for ewm.com here.

 Put your new skills to use.  Google yourself – see what comes up.  How many entries are there for your name that are you and not that other person with your same name?

Grade your website – how did you do? 

This entry was posted on Tuesday, March 24th, 2009 at 8:16 am and is filed under Geek Talk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1. Why Use Google Alerts? | ePoweredAgents said at March 25th, 2009 at 9:59 am

   [...] that we have learned a bit about how Google works and maybe you have even checked out the results for your name, it is time to turn an eye toward [...]

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