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Why Use Google Alerts?

Now that we have learned a bit about how Google works and maybe you have even checked out the results for your name, it is time to turn an eye toward your market and see your real estate market like Google does.

 In a Google search you can get results in two ways.  First, you can pay for results – you will notice this when you see sponsored results or the right hand side bar of any google search.  Second, you can earn “organic” results which come from the information and backlinks you have on your website.

What search terms do you think are important in your real estate market?  Let’s start with big area searches like Aventura Real Estate, Miami Beach Real Estate, Sunny Isles Beach Real Estate, etc.  Maybe your focus is a little more narrow -  think of subdivisions and condo buildings like Acqualina, Aventura Lakes or The Beach Club in Hallandale Beach.  Whatever your terms are – you need to set up a Google Alert to keep an eye out on the competition.  Here’s how: (the end of the video gets a little more advanced, but you will get the idea)

1. Your Market area and real estate.
2. Your name – hint:  if you have a common name  make sure you put it in quotes and maybe use one other word ( like the city where you live or work).   This way you willonly get Alerts for yourself not someone else with your same name.
3. Just your market area – keep up on all the news
4. set up a link: yourwebsite alert for your website and maybe one for a competitors website so you can “spy” on what they are doing
5. Anything else of interest to you !

This entry was posted on Wednesday, March 25th, 2009 at 9:00 am and is filed under Geek Talk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1. Lori Fein said at March 26th, 2009 at 8:51 am

   Thanks Randi. This post actually showed up on a Google Alert for ‘Aventura.’ Regards.

2. randirapp said at April 20th, 2009 at 11:20 am

   Thanks for the info

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