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Using Social Networks in Real Estate
Its All About Your Connections
If you have kids at home, I am sure that at times you begin to wonder – what are they doing online all the time? Their answer many times is that they are spending time on Social Networks like MySpace and Facebook.
Here is a quick look overview on Social Networks.
Social Networks are not just for kids anymore. Here are some interesting articles to read to grasp the magnitude of Social Networks in business (Click on the links to read more):
It is clear that at this point online social networks are becoming mainstream business tools. So what if anything does this have to do with real estate? In real estate being “well connected” is key. Look at any top producing agent and you will see that many of them have great connections.
In the real world, we join BNI groups, PTA’s, Junior League, Chambers of Commerce, Condo Associations, Alumni Groups, etc. The real estate business is all about networking, so its obvious that there is real value in supplementing your real world activity with some online networking.
Social Networks are a way to reach out to your sphere of influence and their sphere of influence on a regular basis. How often have you experienced the real estate agent’s nightmare of running into an old acquaintance in the mall only to hear “I wish I had known you were in real estate. I just bought a house.” ? Imagine how much more business you could have done in your career had you just been able to keep in touch with everyone you knew in high school, college and your life before real estate. Now multiply that by everyone they know. The implications are huge!
Social Networks are still in the early stages with much of their business potential is still to be discovered. The one thing I know for sure is that you need to be there.
So go on and sign up one some of the Social Networks out there. Here are some of the ones that I am on.
Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves.
Have you joined other online Social Networks that have brought you business?
