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Tech or Touch ?

Which is it going to be ? Or Both…..

Ok , so I know you’ve heard from me, your broker, and everyone else that technology is key in the real estate business. And it is very important.

Technology… things that you need to have

1. A website with an IDX feed
2. A  blog
3. Facebook
4. Twitter
5. LinkedIn

On your Way toTouch… things that you need to do

1. A database with your contacts & sphere of influence
2. A plan delineating ways you will communicate with your customers & sphere of influence
3. Contact your sphere by phone to keep in touch
4. Mailings
5. Birthday cards ( email)

We’ve left the most important thing out!

The most important thing you can do is build rapport with your customer. After you do this everything is easy! How do I do this you ask ?

1. Be interested in them ( forget about yourself & your commission)
2. Ask questions, get to know what they are looking for, not only in a property but also in a real estate agent
3. Listen to what they are saying and what they are not saying, both will give you lots of information about how to work with them.
4. Hear them… many times we listen and do not hear. They can tell the difference.
5. Exceed their expectations – think of a time that someone exceeded YOUR expectations How did you feel?

So I guess you can see where this is going… it’s all about building relationships.

These small things can make a customer for life ! Its the small things that count.

This entry was posted on Tuesday, October 13th, 2009 at 9:00 am and is filed under Agent Talk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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