Title

Why Look at Zappo’s Core Values ?

What are your Core Values ?

Zappos is an online store that sells shoes and other items. They have a huge selection and are very efficient. I heard Alfred Lin speak at the Real Estate Connect Conference in San Francisco in August of this year and I was very impressed. He talked about what his company sells, which one would imagine was shoes but instead he said that Zappo’s sells happiness. Zappo’s mission is for their customers to be happy. So everything they do is with this in mind!

This led me to think of the real estate business and what we sell . One might think it is property but I would say we sell the experience. Think about what your customers experience with you. What sets their experience with you apart from the rest?

These are Zappos 10 Core Values. We can use them for our business as well. I encourage you to take a look at them and think about how you can utilize them to better attend to your own business. or better yet come up with your own.

Send me a list of YOUR values.

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble

This entry was posted on Monday, October 26th, 2009 at 9:00 am and is filed under Agent Talk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply