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Geo-Fencing Technology Enhances Real Estate Marketing

Technology has brought us some pretty amazing things. Yet, for the real estate industry it has proven to be indispensable in marketing campaigns. Brace yourselves for a new wave of marketing tools designed to bring the homes directly to the buyer.

Imagine yourself driving down your favorite neighborhood. You begin to think this place is great, I wonder if there are any homes for sale, and suddenly your phone goes off.  You automatically have alerts on homes for sale in the area. As easy as turning on your phone, valuable real estate information has been complied for you specifically with the neighborhood you are in.  How is this possible? With “location-based” applications of course.

Thanks to the good people at Placecast, who have created an application called ShopAlerts, real estate marketing has reach a whole new level. This is how it works: Once the application is started on your mobile the gps technology in the phone will determine your location. Then the application will compile data from the set area and automatically send it to your mobile phone. Originally this application was intended for stores. So if a client regularly shopped at Saks Fifth Avenue, any time they would pass by the store, deals, new products and special promotions would automatically be sent to them.

This technology called “geo-fencing” can easily be translated into real estate marketing; defined areas of any location known as “fields” are set to trigger alerts to the mobile phone, therefore making the marketing campaigns personalized to a specific client.

Talk about instant gratification. Realtors will be able to set up entire marketing campaigns directly from their phones and computers, plus have it automatically sent to industry insiders. That is some pretty powerful marketing if you ask me.

For more information on location-based technology check out www.transparentre.com and www.realestatemarketingblog.org.

This entry was posted on Saturday, March 27th, 2010 at 10:56 am and is filed under Agent Talk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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