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Happy Belated Earth Day!

I may be a little late with earth day celebration, but I heard somewhere that “everyday is earth day!” In observance I figured I’d share some stats on how the wealthy are doing their part in saving the earth.

According to the American Affluence Research Center, this is how the most affluent 10% of households in the country contribute to saving the earth.

• 90% recycle regularly
• 56% believe they are doing their part to help the environment
• About 3 in 10 feel they should be doing more to help the environment
• 70% report using energy efficient light bulbs and/or other products to reduce energy consumption
• 30% purchase organic foods whenever they are an option.
• Only 6% buy fashions that use organic materials
• A third of the respondents currently own none of the 7 eco-friendly products listed
• Most commonly owned “green” items are compact fluorescent light bulbs (45%), low flow toilets or faucets (44%), and EnergyStar appliances (40%). Green cleaning products (27%) was the only other item owned by more than 10% of the respondents
• Half of the respondents do not expect to buy any of the 7 listed “green” products during the next five years. The most frequently anticipated purchases are a hybrid automobile (24%) and EnergyStar appliances (22%)
• Two-thirds have done none of the 3 listed eco-friendly activities during the past 5 years. The most frequently mentioned (31%) activity was the purchase of hormone-free meat, dairy, or produce.
• Almost 8 of 10 respondents do not anticipate doing any of the 3 listed activities during the next 5 years. The most frequently anticipated activity (15%) is an eco-friendly vacation or resort.

According to Forbes, the real estate industry is also doing their part to reduce our carbon footprint. From geothermal cooling, to LED technology, recycled rainwater and even solar panels we are making great strides in changing the way we live. The best part about it is that in many cases we no longer need to sacrifice luxury and comfort to save the earth. Now that is what I call progress. What kind of green initiatives are going on in your area?

Via:  Luxury Insights and Forbes

This entry was posted on Saturday, April 24th, 2010 at 6:43 pm and is filed under Agent Talk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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