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Google: Not Just A Search Engine

Sure we use it to look up almost anything on the web today, and it has even made its way into everyday lingo. What exactly am I talking about? Google of course! This Internet phenomenon has become a part of our daily lives, and if you really think about it most of our lives would quickly turn into chaos if Google were to suddenly disappear.  Yet there are other reasons to love Google and it pertains to your real estate business. Here are a few reasons why Google is not just a search engine.

Google Analytics – This great tool allows you to analyze the traffic on your website. The way the program works is it tells you were the website visits come from and what they are looking at when they visit your site. This is great for customizing your marketing towards what your readers want.

Google Trends- With Google Trends you are able to see a daily list of the hottest trends. You are also able to search avarious websites and see what scope of your market is interested in.

Google Sitemaps- This is in the event that you want your information on the web quickly. The way this program works is it will quickly post your new pages on the Google index quickly.

Google Docs- This is a great tool to have if you are constantly on the go. A Google doc allows you to create documents, spreadsheets and presentations while giving the convenience of sharing and collaborating them in real time. You can also access them from any place since these documents will be web based.

Google Alerts-Here is how it works. You set up a query list of relevant topics that you’d like updates on. Any time something is mentioned with those particular guidelines you get an email notification regarding those topics. This is great for keeping up with competitors, your products and even to do market research.

Google Buzz- Yet another social media tool, Google Buzz works directly from your Gmail account. It is intended to start conversations about your interests. Best of all you don’t have to go out and scout new “friends” since it works through your email. You can also link it up to your twitter and access it via your smart phone (i.e. Iphone and Android).

Google Translate- As a realtor you know that business can come from anywhere and you should not limit your potential gain because of a small language problem. Google Translate allows you to set up your website or blog in 51 different languages. The only thing you need to do is install the program it will automatically show a translation toolbar if the visitor happens to speak a different language than you.

With the variety of services that Google has to offer it is difficult to showcase them all here. Among some others that may prove useful are Google Earth, Google Adwords, Google place and maps, just to name a few. If you find yourself working out of a complete virtual office more and more everyday these handy tools are sure to make your business more efficient and enjoyable.

This entry was posted on Thursday, June 24th, 2010 at 8:29 pm and is filed under Agent Talk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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