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Staying Social in Social Media: Suggestions on Content

If you don’t have content you don’t have anything. It isn’t enough to simply create an account on any of the multiple social media sites; to stand out from the crowd you must have something of interest to your audience.

Success in social media goes beyond effectively including SEO words or even having a large network. If your content isn’t interesting then it is most likely your page won’t be read and then there goes your efforts to increase your business through social media.

Take the time to consider these sites as a platform to establish yourself as an authority in your area. So what should you add?

Listings – This one is easy. After all, getting the word out on your product is the prime motivator in tuning into social media. Just make sure that listings aren’t the only things you include. Think about it: you wouldn’t spend much time on a site that lacks variety, and neither do your readers. Who wants to read a list of listings anyway? That is why they have you as an agent.

Neighborhood News – Is there a home on the block that has been featured in a prominent publication? Did a neighborhood decide to go green? Or is the neighborhood the kind of place that embraces annual block parties? Share that with your readers.

Favorite Haunts - As an agent you spend plenty of time in your real estate territory. Most likely you’ve become familiar with the restaurants, boutiques, and special mom and pop shops around the area. Feel free to share those kinds of nuggets of information you’re your readers. Readers appreciate that kind of insight.

Staying on top of what is going on in the industry and presenting it in an interesting manner will help strength your social media sites. Get creative and personal, but be careful how personal, after all this is still business.

This entry was posted on Thursday, July 8th, 2010 at 5:00 am and is filed under Agent Talk, Geek Talk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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