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Legal Trends for Aventura and Sunny Isles Real Estate Market

I am excited to share with you my recent partnership with attorney Debbie Najjar. Originally from New York, Debbie has a vast experience in commercial real estate investments both from the legal and the investor standpoint.

Debbie adds to our practice a great deal of enthusiasm and legal expertise.

Welcome to RealGreenTrends Debbie!

You can reach Debbie at debbie@the-beach.net – 786-251-5427

Pathway to Success in Self Development, Business & Leadership

Facilitator: Janet Konefal, Ph.D Assistant Dean of Complementary & Integrative Medicine UMMSM

This course is designed for those who want to produce change in their lives. The course is open to business professionals, lawyers, educators and those interested in self-development.

You Will Learn How to :

• Communicate effectively
• Provide leadership
• Achieve desired behavior changes
• Enhance realtionships
• Understand other’s model of the world

The course begins October 10 and will end on January 17. It is held  two weekends per month at:

 University of Miami / Clinical Research Building

Medical Wellness center 1120 NW 14 St

Miami , Fl 33136

call for more information 305-243-4751 or email jkonefal@med.miami.edu

or visit the website www.cam.med.miami.edu

Do you Know your Numbers?

We get into the real estate business with little business training. All businesses must have goals and a plan delineating how they will achieve their goals. In other words, you must know the steps to take to achieve the goal.

To achieve the income you desire you need to know:

• How many leads you need to generate
• How much money you need to generate those leads
• How much support staff you will need to service your business
• How many contacts it takes to get an appointment
• Your average sales price / commission earned

You must have appointments with buyers & sellers and you must convert these appointments to listings and then to sales. There are a set of skills you must master to be successful in real estate; the skills to convert leads to appointments & appointments to listings.

 Lead Generation is Key

Here are some ways to begin lead generation:

• Call your sphere of influence
• Call expired listings in your farm area
• Contact past clients
• Meet with banks
• Develop relationships with allied businesses
• Walk neighborhoods
• Attend community & social events
• Hold seminars

Most importantly talk about your business. Listen to the people you are talking with and ask for the business. So many times we do everything right but then never ask for the business!

 

The Real Estate Business ?

Ok, you’re going to tell me you are in the real estate business. And I am going to ask you what makes you different then the real estate agent at the office next door? Anyone can open a door and show a house… what makes you different? And what is your customer’s experience of you?

In the book, Peak, by Chip Conley, he talks about experiential happiness, suggesting that once the customer’s base needs have been satisfied (they have seen the house ), they look for more  intangible benefits of working with you. Can you deliver on those higher needs? If you can you very well may create a customer “evangelist” for life!

Look around at the top agents in your office

• What is different about what they do?
• What type of customer experience are they creating ?
• How do they present the information ?

Customers are loyal to people they feel offer them something more…

• Do you help customers reach higher goals?
• Do you allow customers to express themselves more fully through using your service?
• Do you connect the customer with a larger cause?
• Do you offer something completely different than the customer ever thought was available?

One agent in the Miami area comes to mind Todd Nordstrom of the Nordstrom Network , Keller Williams, is a prime example of this, he holds events for his customers that many times benefit charities.

I am sure there are many more that go above and beyond and create great experiences for their customers. This is what it is all about. Creating “Raving Fans” that spread the word about you!

So what business are you in ? Please let me  know …

Looking at Transforming your Business ?

Wow ! I had totally forgotten about Abraham Maslow’s hierarchy of needs until I read Peak by Chip Conley. The way he relates it to the business world, especially for someone like me who is intrigued by human behavior, is fantastic! I was a psych major and have a Masters in social work. My journey has taken me through sales & management, specifically in the real estate business and my successes & failures have been due in great part to my observation & understanding of people & their behavior as well as my own behavior.

So back to Maslow. Here is his Pyramid

•  At the bottom of the pyramid is survival – meeting a customers expectations. Here you are focusing on the basics … such as finding them a property.  Do you think that customer will be referring you if you just meet his/her expectations?
• At the middle of the pyramid is success in our social relationships and within ourselves. This is where we feel a sense of accomplishment as a business person. This is also where we create loyalty.Think who are you ad what are you Selling ? It is probably not what you think !
• At the top of the pyramid is transformation; meeting the unrecognized needs of your customers. This is where you create customers for life.

What are You Selling  to Whom?

Just focusing on the base needs will  never allow you to transform the relationship with customers to its greatest potential. Imagine the progression from survival to success to transformation.

Creating customer satisfaction will not ensure that your customers will be loyal to you and not wander, in an increasingly  promiscuous marketplace. Tapping into the desires of your customers may be the one and only thing that creates the differentiation between you and others. When a customers desires are met they are more likely to stick with you, and refer you to friends, family & colleagues.

 

 Chip Conley describes a parallel phenomenon  with the three levels of the employee pyramid above.

• Money is at the base of the pyramid it creates a base motivation
• Recognition/success creates commitment
• Transformation at the top creates inspiration & meaning

How many companies are actually looking at these things? Most are so busy at the bottom of the pyramid they cannot get out of their own way.  I highly suggest they read the book, Peak by Chip Conley. He took his company in a down market, to the top by focusing on aspects of this pyramid.

I challenge you all to focus on your customers and to start listening to what they are telling you. There is alot of information between the lines!

 

 

 

 

So many people are so very enthusiastic as they launch their  real estate careers, then comes the reality that it takes alot of learning & hard work.

As a Managing Broker I have seen so many different types of people enter the field.

The Worrier : they have done the same thing over so many times and still do not think they know what they are doing. They continually doubt themselves and thus, their customers may doubt them due to the fact that they are always doubting themselves.

Don’t get me wrong I think what we do as realtors is very important & serious business. We deal, in most cases, with the largest purchase & investment a person will make in their lifetime.  My only observation is that the continual doubting and worrying by the agent makes the customer nervous. So I ask you when does the doubting end?

When do you know you know what you are doing? How would you feel going to a doctor that was worried about what he was doing? I don’t think you would go to that doctor. So the same goes for the customer who feels their agent is insecure and not able to fully support them through their transaction.

Now on the other hand….

 The Warrior :  Their attitude is I don’t care what I don’t know just let me out of here so I can work with customers!The Warriors are those agents that don’t know what they don’t know ! Many times they don’t care either ! (Which is pretty scary!)

They are so eager to work with the customers that they skip the training and hit the streets customers in tow !  The customers don’t know, they don’t know, they trust them because their confidence and their ability to work with them is their greatest skill.

If those agents just take some time to learn the technicalities they will be super stars! Instead many times they run themselves ragged and figure they’ll deal with the important details later !

My hope for them is that  they have a strong manager that will slow them down just a bit and assist them in learning the basics, so, that they can  assure that all those deals will close with the least amount of complications possible !

American Recovery and Reinvestment Act of 2009

Eligible buyers must close by December 1, 2009 so it’s important to select a residence soon to make sure you don’t get left out.  The credit applies to first-time homebuyers, as well as individuals who have not owned a principal residence in the 3-year period prior to the purchase, and applies to homes purchased between January 1, 2009 and December 1, 2009.  The tax credit is equal to 10% of the purchase price, but capped at $8,000.  Certain income restrictions apply so be sure to visit www.irs.gov to learn more about eligibility requirements and limitations.

The credit:

• applies to purchases that close before December 1, 2009
• applies only to homes used as the taxpayer’s principal residence
• reduces a taxpayer’s tax bill or increases his or her refund, dollar for dollar
• is fully refundable, meaning the credit will be paid out to eligible tax payers, even if they owe no tax or the credit is more than the tax owed

Recovery:  First-Time Homebuyer Credit

First-Time Homebuyer Credit Questions and Answers: Basic Information

For more information please contact me at (305) 329-4929 or solovay.m@ewm.com

 

With over 70 listings sold in the past 12 months Adriana stands amongst the highest producer for the Aventura, Sunny Isles and South Broward areas. Please, take a minute to look at this video.

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Are you looking for someone who can understand your needs and interests?? Are you looking for results? Have you ever felt you were not understood by your listing agent? If you answered yes to any of these questions. Contact me now and let’s meet for a free seller’s consultation were we will be able to assess your needs and interests and decide what is best for you.

Adriana Faerman | Real Estate Simply Better | 305 773 0253 | info@realgreentrends.com

The City of Aventura announces a call for Builders and Developers who follow the Green Iniciative.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This Green iniciative is one more step that the City of Aventura in South Florida is taking towards helping the environment and turning our city into a green friendlier town.

The new resolution will include marketing of green buildings on site construction signs. Plaque on the building designating the project under the Program.

Through this ongoing effort the City of Aventura, once again, tackles this important issue that will ultimately benefit all of us.

To read more about this program to can log on to the City of Aventura website.

Are you looking to move to South Florida? Are you interested in selling your Aventura Home? If you are ready you should work with someone you know and trust. Let me help you and show you how you can sell your condo for the highest profit possible in the least amount of time.

Adriana Faerman | Real Estate Simply Better | adrianafaerman@gmail.com | 305-773-0253

Is buying new underwear a sign of economic times?

Take a look at this video by Adam Kuperstein of NBC Miami.

I never really thought about it this way, but it makes sense.

Let me know what you think about this and leave me a comment.