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Rather than racing blindly after as many buyers you can come in contact with, wouldn’t it be valuable to know what the expectations and behavior of today’s buyer are ? This series of tips will focus on the buyer’s expectations, wants and needs; and the strategies and the tactics for you to use to secure more buyer closings. Read the rest of this entry »

 This is a continuation to my last post. Many of my agents use Vflyer

It’s a great way to share properties across the Web.

Please take the survey below

How to Use Postlets to Share your Listings

Here is a video on how to use Postlets

 

Postlets are a great way to get your property noticed. Where other Agents may post their property listings on Craigslist and other sites, a property listing done on Postlets outshines them all.

You can also post the same flyer on various sites like: Craigslist ,Facebook,FrontDoor, GoogleBase,  HotPads  
MySpace ,Oodle ,Trulia , Twitter,  Zillow 
This is a major time saver. Vflyer is another program that is also very good. 

Please participate in the survey below

 

How Much are you Going to Invest in your Business this Year?  

Your first consideration is “How much did you invest in your real estate business last year and what was your ROI?  Secondly, what were the dollars that produced “results”!  Start making a list of your activities, dollars spent and what were the results!

Here is your measuring stick and rules:

* You must constantly be measuring because you can’t manage what you don’t measure.
* Look at your past expenses and determine if you received a favorable return on the investments in your business.
* Simply focus dollars in the areas that generate a result.
* A rule of thumb for marketing dollars:  You should invest a minimum of 15% of your gross income (dollars before commission split and or fees to your broker) in marketing dollars.

If you would like some assistance in creating a budget, give me a call! Let’s make it work!

YOUR BUSINESS PLAN

I’m sure you would agree that productivity is never an accident!

Wouldn’t you agree that it’s usually the result of a commitment to excellence, through intelligent planning and focused effort? Here are some of the thoughts to consider as you evaluate your planning objectives.

Do you have a written Business Plan in place?
How many transactions are you going to close this year?
What is your average sales price going to be?
What is your average commission percentage per transaction?
What is your buyer to seller ratio going to be?
What kind of expenses are you going to have?
Why not separate yourself from the competition and get a business plan in place.

Let me help you develop a “bulletproof” business plan !

Start by filling out this online business plan today and then lets talk.

Is Google Getting Social ?

As real estate agents we all want to be easily discoverable  on Google. Well now is the time to add a google profile to your marketing arsenal.

Rismedia states that 30% of all Web searches are conducted to find other people so it stands to reason since Google is the number one search engine that having your google profile can only help you.

If you don’t have a google account you need to sign up for one and then fill out the profile. You can add your website and other profiles on Facebook & Twitter, LinkedIn, Flickr, etc.

Add information that people may search for like current employer, other companies you worked for, & schools you’ve attended.

Here is a short tutorial on Google Profiles

Make sure you check off “display my whole name so I can be found in search” and make sure you do not display your email address. When you enable the contact feature people can contact you directly from your profile. Of course add a photo!

This may be google’s segue into the social media world to compete with Facebook, LinkedIn, Twitter & Flickr …so hurry and get in on the action!

Google Profiles is a great way for real estate agents to promote their visibility and build business.

It Can Be So Simple to be Successful in

The Real Estate Business!

• 48% OF SALES PEOPLE NEVER FOLLOW UP WITH A PROSPECT
• 25% OF SALES PEOPLE MAKE A SECOND CONTACT AND STOP
• 12% OF SALES PEOPLE ONLY MAKE THREE CONTACTS AND STOP

Read the rest of this entry »

 Turning the Tables on Tough Times

You may now have the time to take a look at your real estate business.  Are you using your time wisely? Are you tracking your business? Are you aware of the sources of your business? What’s working and what’s not? Read the rest of this entry »

What Every Real Estate Agent Should Know

The negotiation begins as soon as one side attempts to influence the other, which is usually way before a contract is written.

Think about your first encounters with  your customers &  the agent on the other side. Read the rest of this entry »

In our office meeting yesterday we were talking about Facebook, Twitter and the like. The agents asked have you gotten anything from Facebook . My answer was not yet but one needs to be there! 

 After posting videos from EWM realtors , talking about real estate in South Florida Read the rest of this entry »