Knowledge • Technology • Commitment

Blogging with Activerain

Why use ActiveRain as your Blog?

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ActiveRain currently has a membership of over 160,000 RE Industry members averaging 200 new members daily.  There are more than 1.3 million articles posted, with an average of 10,000 new posts monthly.  Two million+ visitors traffic the ActiveRain network each month, over 80% are consumers.  Only Rainmaker upgraded accounts receive Google traffic to their blogs and posts.  ActiveRain Members blog posts receive more than 500 views on average.  Activerain provides a wide of variety of tools, services, and solutions to the Real Estate community and to the consumer.

So you think this might be a good resource for your business?

  • Think about building your realtor base nationwide
  • AR is a cost effective way of starting a blog
  • Access to Localism  you can sponsor your community ( if it is available )

Here is the link to an ebook that will guide you through ActiveRain

 

Blogging on Trulia

Trulia Blogs

One way to set up a blog is on a site such as Trulia. Trulia is similar to other MLS aggregators that put together the property listings for the public ot search. You can start your blog once you set up your account on Trulia. Here is a short video on seting up your blog.

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Trulia has other features like trulia voices where consumers can  ask questions about real estate and realtors who have signed up for trulia voices can answer these questions. Just another  way to make contact with the consumer !

 

Home Buyer Tax Credit Expanded & Extended

Great Information for Your Homebuyers!

The $8,000 first-time homebuyer tax credit, will be extended for contracts signed before May 1, 2010 and that close before July 1, 2010. First-time buyers, who are in the process of closing now, no longer have to worry about qualifying for the $8,000 tax credit if they do end up closing after the Nov. 30 deadline. The new legislation also increases the income limit for couples with income up to $225,000, a nearly $55,000 increase above the current level.

Buyers who already own a home are also now eligible for a tax credit and the purchase of a home. The $6,500 maximum credit will be available to existing homeowners who have lived in their current residence for five of the prior eight years. The legislation does set forth several provisions including, limiting eligibility for existing homeowners to homes worth $800,000 or less, as well as making both credits available only for primary residences, not second homes or investment properties. ( Information obtained from Keller Williams website )

Here is a chart that may help with the information:

 
Current
New

Effective Date

·        January 1, 2009 ·        November 7, 2009
Deadline
·        Close on or before
 November 30, 2009
·       Contract signed before May 1, 2010, must close before July 1, 2010·       Members of the uniformed services, foreign services, and intelligence employees who served an extended service of 90 days will have until April 30, 2011 and June 30, 2011.
Amount
·        First-Timers: maximum of $8,000  or 10% of sales price ·        Prior Owners: $0 ·        First-Timers: Unchanged·        Prior Owners: $6,500 if lived in prior home for at least 5 consecutive years of past 8 years.

Income Limit

·        Individual: $75,000·        Couple: $150,000 ·        Individual: $125,000 ·        Couple: $225,000

Other   Restrictions

·       Home must be primary residence for at least 3 years. If home is sold or buyer moves before 3 years, must re-pay full amount of credit. ·       Buyer must be at least 18 years old and not classified as a dependent for tax purposes·        Home must cost less than $800,000·       New Home must be primary residence for at least 3 years following purchase. If home is sold or buyer moves, before 3 years, must re-pay full amount of credit. Exception for military, foreign services, or intelligence with extended 90 days service overseas.

How to claim

·       If purchased in 2009, by amending 2009 tax return or claiming on 2010 tax return ·       If purchased in 2010, by amending 2010 tax return or claiming on 2011 tax return

How to Start your own Blog

Keep it Simple

blogging

These days its very easy to start your own blog. There are many platforms like Wordpress or  Blogger, where you can go in pick a template & start designing your own blog. Or you can hire a company that will design your blog using one of those platforms. It’s all a matter of time & money!

I think the simpler the blog the better, what really counts is the information you share. The information you share is called your content .

Here are some tips on developing content for your blog

  1. First ask yourself who is your audience, are they buyers & sellers of real estate or another sector of the market?  You will be writing for them so you will need to put yourself in their place and figure out what is important to them.
  2. Read other blogs in your industry & see what others are blogging about.
  3. Your writing does not have to be perfect it should be as if you were having a conversation.
  4. Write about your property listings or someone elses!
  5. Write about events in your community

Offer help, be consistent, add value. This is what you do anyway. Now you are doing it online for the world to see !

Realtors Think Like a Business & Become One

Do you Know your Numbers?

We get into the real estate business with little business training. All businesses must have goals and a plan delineating how they will achieve their goals. In other words, you must know the steps to take to achieve the goal.

To achieve the income you desire you need to know:

  • How many leads you need to generate
  • How much money you need to generate those leads
  • How much support staff you will need to service your business
  • How many contacts it takes to get an appointment
  • Your average sales price / commission earned

You must have appointments with buyers & sellers and you must convert these appointments to listings and then to sales. There are a set of skills you must master to be successful in real estate; the skills to convert leads to appointments & appointments to listings.

 Lead Generation is Key

Here are some ways to begin lead generation:

  • Call your sphere of influence
  • Call expired listings in your farm area
  • Contact past clients
  • Meet with banks
  • Develop relationships with allied businesses
  • Walk neighborhoods
  • Attend community & social events
  • Hold seminars

Most importantly talk about your business. Listen to the people you are talking with and ask for the business. So many times we do everything right but then never ask for the business!

 

Worrier or Warrior Which are You?

So many people are so very enthusiastic as they launch their  real estate careers, then comes the reality that it takes alot of learning & hard work.

As a Managing Broker I have seen so many different types of people enter the field.

The Worrier : they have done the same thing over so many times and still do not think they know what they are doing. They continually doubt themselves and thus, their customers may doubt them due to the fact that they are always doubting themselves.

Don’t get me wrong I think what we do as realtors is very important & serious business. We deal, in most cases, with the largest purchase & investment a person will make in their lifetime.  My only observation is that the continual doubting and worrying by the agent makes the customer nervous. So I ask you when does the doubting end?

When do you know you know what you are doing? How would you feel going to a doctor that was worried about what he was doing? I don’t think you would go to that doctor. So the same goes for the customer who feels their agent is insecure and not able to fully support them through their transaction.

Now on the other hand….

 The Warrior :  Their attitude is I don’t care what I don’t know just let me out of here so I can work with customers!The Warriors are those agents that don’t know what they don’t know ! Many times they don’t care either ! (Which is pretty scary!)

They are so eager to work with the customers that they skip the training and hit the streets customers in tow !  The customers don’t know, they don’t know, they trust them because their confidence and their ability to work with them is their greatest skill.

If those agents just take some time to learn the technicalities they will be super stars! Instead many times they run themselves ragged and figure they’ll deal with the important details later !

My hope for them is that  they have a strong manager that will slow them down just a bit and assist them in learning the basics, so, that they can  assure that all those deals will close with the least amount of complications possible !

Realtors check out Google Voice!

One Number Rings all your lines !

I have been using Google Voice, formerly Grand Central for quite some time. I got a number when it was still Grand Central. I am sure you would agree that in the Real Estate business your phone is your everything! Customers have your number, your office has your number, vendors have your number, its on your cards and website. As realtors, you need to be accessible & responsive by email & phone.

Well, Google Voice makes that very easy. You need be invited to join & then you can choose practically any area code you want, from local or faraway destinations. You set it to ring your work phone, your cell phone & your home phone or whichever numbers you want to ring. You then can screen your calls, listen in and then decide to pick up or send directly to voice mail. Google Voice also transcribes the voice mail into text and it emails it to you !

SMS and Miscellaneous features

When people SMS your Google Voice number, the message will go directly to one or more (however many you have set up) mobile phones. You can respond to those SMSs directly from the phone, and that response will appear to come from your Google Voice number. You can also send and receive SMSs right from the Google Voice Web interface, so that you don’t have to take out your phone every time you want to text your friend to ask why he’s late picking you up—assuming you’re in front of a computer already, that is. Google Voice lets you archive your SMS logs too so that you can reach them anytime from the website.

Stay tuned for more information on how to use Google Voice in my future posts.

My Google Voice # is 954-892-6199.

Give me a call!

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Ellen Windheim & Michael Solovay Of EWM Realtors Aventura, FL

On Blogging & Social Media

Ellen & Michael have embraced the web 2.0  environment & are reaching out to colleagues & the community to build their business and sell their listings.

More Tips for Working with Buyers

What else does the repeat buyer want from their real estate agent?
home-buyer

Tell them what comparable homes are selling for – 11% of buyers want this from their real estate agent.
Help determining how much they can afford – 11% of buyers want this from their real estate agent.
Help find and arrange financing – 2% of buyers want this from their real estate agent.

Be sure you don’t make a habit of “winging it!”

Do you have up to the minute knowledge of the market?

Do you have a credible and dependable loan officer that you work with to qualify your buyers?

I’m sure you will agree, when you get to the point of submitting their offer you will be asked for documentation and the credit worthiness of your buyer … JUST BE PREPARED!

Real Estate Agents Tips for Working with Buyers

buyers-sellers20street0signRather than racing blindly after as many buyers you can come in contact with, wouldn’t it be valuable to know what the expectations and behavior of today’s buyer are ? This series of tips will focus on the buyer’s expectations, wants and needs; and the strategies and the tactics for you to use to secure more buyer closings. Read the rest of this entry »