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Realtors Think Like a Business & Become One

Do you Know your Numbers?

We get into the real estate business with little business training. All businesses must have goals and a plan delineating how they will achieve their goals. In other words, you must know the steps to take to achieve the goal.

To achieve the income you desire you need to know:

• How many leads you need to generate
• How much money you need to generate those leads
• How much support staff you will need to service your business
• How many contacts it takes to get an appointment
• Your average sales price / commission earned

You must have appointments with buyers & sellers and you must convert these appointments to listings and then to sales. There are a set of skills you must master to be successful in real estate; the skills to convert leads to appointments & appointments to listings.

 Lead Generation is Key

Here are some ways to begin lead generation:

• Call your sphere of influence
• Call expired listings in your farm area
• Contact past clients
• Meet with banks
• Develop relationships with allied businesses
• Walk neighborhoods
• Attend community & social events
• Hold seminars

Most importantly talk about your business. Listen to the people you are talking with and ask for the business. So many times we do everything right but then never ask for the business!

 

Realtors check out Google Voice!

One Number Rings all your lines !

I have been using Google Voice, formerly Grand Central for quite some time. I got a number when it was still Grand Central. I am sure you would agree that in the Real Estate business your phone is your everything! Customers have your number, your office has your number, vendors have your number, its on your cards and website. As realtors, you need to be accessible & responsive by email & phone.

Well, Google Voice makes that very easy. You need be invited to join & then you can choose practically any area code you want, from local or faraway destinations. You set it to ring your work phone, your cell phone & your home phone or whichever numbers you want to ring. You then can screen your calls, listen in and then decide to pick up or send directly to voice mail. Google Voice also transcribes the voice mail into text and it emails it to you !

SMS and Miscellaneous features

When people SMS your Google Voice number, the message will go directly to one or more (however many you have set up) mobile phones. You can respond to those SMSs directly from the phone, and that response will appear to come from your Google Voice number. You can also send and receive SMSs right from the Google Voice Web interface, so that you don’t have to take out your phone every time you want to text your friend to ask why he’s late picking you up—assuming you’re in front of a computer already, that is. Google Voice lets you archive your SMS logs too so that you can reach them anytime from the website.

Stay tuned for more information on how to use Google Voice in my future posts.

My Google Voice # is 954-892-6199.

Give me a call!

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More Tips for Working with Buyers

What else does the repeat buyer want from their real estate agent?

Tell them what comparable homes are selling for – 11% of buyers want this from their real estate agent.
Help determining how much they can afford – 11% of buyers want this from their real estate agent.
Help find and arrange financing – 2% of buyers want this from their real estate agent.

Be sure you don’t make a habit of “winging it!”

Do you have up to the minute knowledge of the market?

Do you have a credible and dependable loan officer that you work with to qualify your buyers?

I’m sure you will agree, when you get to the point of submitting their offer you will be asked for documentation and the credit worthiness of your buyer … JUST BE PREPARED!

Real Estate Agents Tips for Working with Buyers

Rather than racing blindly after as many buyers you can come in contact with, wouldn’t it be valuable to know what the expectations and behavior of today’s buyer are ? This series of tips will focus on the buyer’s expectations, wants and needs; and the strategies and the tactics for you to use to secure more buyer closings. Read the rest of this entry »

Real Estate Salesperson’s Statistics

It Can Be So Simple to be Successful in

The Real Estate Business!

• 48% OF SALES PEOPLE NEVER FOLLOW UP WITH A PROSPECT
• 25% OF SALES PEOPLE MAKE A SECOND CONTACT AND STOP
• 12% OF SALES PEOPLE ONLY MAKE THREE CONTACTS AND STOP

Read the rest of this entry »

Imagine those Goals!

There is alot of talk about setting goals in the Real Estate business.

Every year we, the Real Estate Brokers, set out to help our associates  achieve their goals.

Often they are just words and numbers on a piece of paper. There is no real plan or accountability set in motion.

The goal is important and I am going to suggest a little roadmap to get to where you are going! Read the rest of this entry »