With all the marketing tools available nowadays it can be difficult to decide which is best for you. Although Social Media has dominated the networking scene, it may not be for everyone.

Like all marketing tools you must first decide what you want to achieve by going the social media route. Yes, you may be able to reach large amounts of people by going this way, yes you will be able to quickly relay time sensitive information, but consider the time and dedication you must put into it.

Luxury Insights offers these tips when planning out your social media approach.

• Positioning
  Know your desired positioning.  Be on message for your target market.  Own your niche and communicate appropriately.
• Professionalism
  Demonstrate your market expertise, professionalism, and competence.  Be ethical.
• Personality
  Be memorable–do business with style.  Be human and personable.
• Persistence
  Social media is increasingly time and location-based.  It’s not a one-shot deal, but more likely an ongoing commitment to publishing content on a regular basis.  It will require patience, focus, and persistence.

Are you up for the challenge? Remember social media was created to express your individuality. Think about your personality and feel free to show it off. Before beginning lets revert back to those early marketing classes.  Remember the SMART goal setting rules?

S- Specific

M-Measurable

A-Attainable

R- Realistic/Relevant

T- Time-bound

No matter what marketing route you choose, this will help you stay on target.

These days its very easy to start your own blog. There are many platforms like Wordpress or  Blogger, where you can go in pick a template & start designing your own blog. Or you can hire a company that will design your blog using one of those platforms. It’s all a matter of time & money!

I think the simpler the blog the better, what really counts is the information you share. The information you share is called your content .

Here are some tips on developing content for your blog

1. First ask yourself who is your audience, are they buyers & sellers of real estate or another sector of the market?  You will be writing for them so you will need to put yourself in their place and figure out what is important to them.
2. Read other blogs in your industry & see what others are blogging about.
3. Your writing does not have to be perfect it should be as if you were having a conversation.
4. Write about your property listings or someone elses!
5. Write about events in your community

Offer help, be consistent, add value. This is what you do anyway. Now you are doing it online for the world to see !