Think Social Media is For You?

With all the marketing tools available nowadays it can be difficult to decide which is best for you. Although Social Media has dominated the networking scene, it may not be for everyone.

Like all marketing tools you must first decide what you want to achieve by going the social media route. Yes, you may be able to reach large amounts of people by going this way, yes you will be able to quickly relay time sensitive information, but consider the time and dedication you must put into it.

Luxury Insights offers these tips when planning out your social media approach.

• Positioning
  Know your desired positioning.  Be on message for your target market.  Own your niche and communicate appropriately.
• Professionalism
  Demonstrate your market expertise, professionalism, and competence.  Be ethical.
• Personality
  Be memorable–do business with style.  Be human and personable.
• Persistence
  Social media is increasingly time and location-based.  It’s not a one-shot deal, but more likely an ongoing commitment to publishing content on a regular basis.  It will require patience, focus, and persistence.

Are you up for the challenge? Remember social media was created to express your individuality. Think about your personality and feel free to show it off. Before beginning lets revert back to those early marketing classes.  Remember the SMART goal setting rules?

S- Specific

M-Measurable

A-Attainable

R- Realistic/Relevant

T- Time-bound

No matter what marketing route you choose, this will help you stay on target.

Tips for Realtors to Writing Effective Ad Copy

 

Let’s face it in this fast-paced kind of e-world attracting the right clients to a property has become increasingly difficult. Attention spans are not what they used to be. However, there are a few tried and true tactics to keep your real estate listing from falling into the gutters of real estate oblivion.

 

Visual Appeal

 

You wouldn’t put a listing up with out enhancing its visual appeal, so don’t forget about it in the ad copy. This is the property’s calling card, it needs to be easy to read, clear and concise. Formatting your ad copy is one of the easiest things to do when trying to grab a buyer’s attention.

 

• Don’t use all capital letters or all lower case letters.
• Break up big blocks of text. Studies have shown that buyers tend to read the first few sentences and headlines of ads. Make sure your most pertinent information is placed in the beginning.
• Include Heading and Subheadings
• A picture is a worth a thousand words. Don’t be afraid to include images, just make sure they reflect what your text is saying. If you describe a staircase, show the picture.

 

Literary Appeal

 

Everyone loves a good story. Writing students are often urged to show rather than tell. This is a great tool to use for advertising a property. Find the home’s “story” and place the reader in it. What makes this home special? Even something as simple as a new stovetop can be used as selling point. Realtor Magazine suggests asking the sellers to tell you what they will miss most about their home. By emphasizing the positive aspects of a home a buyer is more likely to consider the listing.

 

Avoid using puffery. Puffery is described as flattering, often-exaggerated praise and publicity, especially when used for promotional purposes. The fine line between creative use of information and puffery can be avoided by including both the positive and negative aspects of a home. Don’t be afraid to include a potential negative instead try show it in a positive light.

 

Know Your Market

 

Not everyone is going to be a fit for every home. Avoid generalizing a property by focusing on the target buyer, rather than generalizing. Consider the neighborhood, the lifestyle of that person who would want that type of property. Readers will respond better if they feel they can relate,  good copy will consider the client’s personality. For example, an ad for a loft in the middle of the art district could include points an artist will appreciate like great lighting, and perhaps an easily accessible sink to rinse out used brushes.

 

Take the time to be a little creative. With a few simple adjustments any home can be written to attract its rightful new owner. For detailed samples on telling the story visit Laurie Moore-Moore’s tips on ad copy at: http://www.luxuryhomemarketing.com/real-estate-agents/home.html