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Realtors Think Like a Business & Become One

Do you Know your Numbers?

We get into the real estate business with little business training. All businesses must have goals and a plan delineating how they will achieve their goals. In other words, you must know the steps to take to achieve the goal.

To achieve the income you desire you need to know:

• How many leads you need to generate
• How much money you need to generate those leads
• How much support staff you will need to service your business
• How many contacts it takes to get an appointment
• Your average sales price / commission earned

You must have appointments with buyers & sellers and you must convert these appointments to listings and then to sales. There are a set of skills you must master to be successful in real estate; the skills to convert leads to appointments & appointments to listings.

 Lead Generation is Key

Here are some ways to begin lead generation:

• Call your sphere of influence
• Call expired listings in your farm area
• Contact past clients
• Meet with banks
• Develop relationships with allied businesses
• Walk neighborhoods
• Attend community & social events
• Hold seminars

Most importantly talk about your business. Listen to the people you are talking with and ask for the business. So many times we do everything right but then never ask for the business!

 

Ellen Windheim & Michael Solovay Of EWM Realtors Aventura, FL

On Blogging & Social Media

Ellen & Michael have embraced the web 2.0  environment & are reaching out to colleagues & the community to build their business and sell their listings.

Real Estate Agents Tips for Working with Buyers

Rather than racing blindly after as many buyers you can come in contact with, wouldn’t it be valuable to know what the expectations and behavior of today’s buyer are ? This series of tips will focus on the buyer’s expectations, wants and needs; and the strategies and the tactics for you to use to secure more buyer closings. Read the rest of this entry »

Realtors Get the Word Out About Your Listings

How to Use Postlets to Share your Listings

Here is a video on how to use Postlets

 

Postlets are a great way to get your property noticed. Where other Agents may post their property listings on Craigslist and other sites, a property listing done on Postlets outshines them all.

You can also post the same flyer on various sites like: Craigslist ,Facebook,FrontDoor, GoogleBase,  HotPads  
MySpace ,Oodle ,Trulia , Twitter,  Zillow 
This is a major time saver. Vflyer is another program that is also very good. 

Please participate in the survey below

 

Real Estate Agents Investing in your Business

How Much are you Going to Invest in your Business this Year?  

Your first consideration is “How much did you invest in your real estate business last year and what was your ROI?  Secondly, what were the dollars that produced “results”!  Start making a list of your activities, dollars spent and what were the results!

Here is your measuring stick and rules:

* You must constantly be measuring because you can’t manage what you don’t measure.
* Look at your past expenses and determine if you received a favorable return on the investments in your business.
* Simply focus dollars in the areas that generate a result.
* A rule of thumb for marketing dollars:  You should invest a minimum of 15% of your gross income (dollars before commission split and or fees to your broker) in marketing dollars.

If you would like some assistance in creating a budget, give me a call! Let’s make it work!

Real Estate Business Planning Made Easy

YOUR BUSINESS PLAN

I’m sure you would agree that productivity is never an accident!

Wouldn’t you agree that it’s usually the result of a commitment to excellence, through intelligent planning and focused effort? Here are some of the thoughts to consider as you evaluate your planning objectives.

Do you have a written Business Plan in place?
How many transactions are you going to close this year?
What is your average sales price going to be?
What is your average commission percentage per transaction?
What is your buyer to seller ratio going to be?
What kind of expenses are you going to have?
Why not separate yourself from the competition and get a business plan in place.

Let me help you develop a “bulletproof” business plan !

Start by filling out this online business plan today and then lets talk.

Real Estate Salesperson’s Statistics

It Can Be So Simple to be Successful in

The Real Estate Business!

• 48% OF SALES PEOPLE NEVER FOLLOW UP WITH A PROSPECT
• 25% OF SALES PEOPLE MAKE A SECOND CONTACT AND STOP
• 12% OF SALES PEOPLE ONLY MAKE THREE CONTACTS AND STOP

Read the rest of this entry »

Sales Picking Up in Aventura Condo Market… Are You Sharing This Info with your Customers?

Well we have definitely seen an increase in buyers in our marketplace. Prices have come down ! Now is the time to buy in Aventura, Fl. The graph below will help you explain to your buyers that the time is ripe to get a great deal ! Read the rest of this entry »