Title

Neuro-Linguistic Psychology & your Business

Pathway to Success in Self Development, Business & Leadership

Facilitator: Janet Konefal, Ph.D Assistant Dean of Complementary & Integrative Medicine UMMSM

This course is designed for those who want to produce change in their lives. The course is open to business professionals, lawyers, educators and those interested in self-development.

You Will Learn How to :

• Communicate effectively
• Provide leadership
• Achieve desired behavior changes
• Enhance realtionships
• Understand other’s model of the world

The course begins October 10 and will end on January 17. It is held  two weekends per month at:

 University of Miami / Clinical Research Building

Medical Wellness center 1120 NW 14 St

Miami , Fl 33136

call for more information 305-243-4751 or email jkonefal@med.miami.edu

or visit the website www.cam.med.miami.edu

Why Use Google Alerts?

Now that we have learned a bit about how Google works and maybe you have even checked out the results for your name, it is time to turn an eye toward your market and see your real estate market like Google does.

 

 In a Google search you can get results in two ways.  First, you can pay for results – you will notice this when you see sponsored results or the right hand side bar of any google search.  Second, you can earn “organic” results which come from the information and backlinks you have on your website.

What search terms do you think are important in your real estate market?  Let’s start with big area searches like Aventura Real Estate, Miami Beach Real Estate, Sunny Isles Beach Real Estate, etc.  Maybe your focus is a little more narrow -  think of subdivisions and condo buildings like Acqualina, Aventura Lakes or The Beach Club in Hallandale Beach.  Whatever your terms are – you need to set up a Google Alert to keep an eye out on the competition.  Here’s how: (the end of the video gets a little more advanced, but you will get the idea)

1. Your Market area and real estate.
2. Your name – hint:  if you have a common name  make sure you put it in quotes and maybe use one other word ( like the city where you live or work).   This way you willonly get Alerts for yourself not someone else with your same name.
3. Just your market area – keep up on all the news
4. set up a link: yourwebsite alert for your website and maybe one for a competitors website so you can “spy” on what they are doing
5. Anything else of interest to you !

About Google and Other Stuff!

Google was founded in 1996 and is the most popular search engine around.  You can view this video to learn more about how and why google works!

 

 

Learn About the History of Google

What does this have to do with real estate?  The consumer turns to search engines like Google to look for everything, including real estate .  Understanding how Google works is the first step to improving your internet marketing. 

As the video mentioned, what made the Google experience different from other search engines was the concept that ideas and information on the internet are related and that relationship in the internet world is demonstrated by links.  The relevance of any website can be judged or ranked by how it links or relates to other sites.  Here are a few new geeky terms for today’s vocabulary lesson (all from Wikipedia) :

Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is an indicator of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal or cultural  interest: they indicate who is attracted to that page.

 

Search Engine Optimization  is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search  listing and thus increasing the volume of targeted traffic from search engines.

 

Page Rank is a link analysis  algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web ,with the purpose of “measuring” its relative importance within the set.

Now that you have added Backlinks, SEO and Page Rank to your geek talk , let’s look at a tool that will show how your website might be doing.

 Meet Website Grader  Go to the website and enter any website you want – yours if you dare – and get your site scored.  There may be things on the report that you don’t understand but with your new found geek skills, you will get the  idea.  As an example, you can find the report for ewm.com here.

 Put your new skills to use.  Google yourself – see what comes up.  How many entries are there for your name that are you and not that other person with your same name?

Grade your website – how did you do? 

 

 

Imagine those Goals!

There is alot of talk about setting goals in the Real Estate business.

Every year we, the Real Estate Brokers, set out to help our associates  achieve their goals.

Often they are just words and numbers on a piece of paper. There is no real plan or accountability set in motion.

The goal is important and I am going to suggest a little roadmap to get to where you are going! Read the rest of this entry »

Negotiating a Win-Win

Negotiating with different people is not always the easiest thing to do. There are a lot of factors to consider; like what it is that both parties are trying to attain, and the temperament of each party involved. In Ki Gray’s article, “Avoiding Sour Negotiations”, he breaks it down step by step. Read the rest of this entry »

The Negotiator

We come into contact with people everyday, this is a given.  Much of that daily contact is based on us trying to get what we want.  Whether it’s our opinions heard in a conversation, or that last parking space in the front of the mall every driver is eyeballing.  What does it take to get what we want? NEGOTIATION!  Read the rest of this entry »

Sales Picking Up in Aventura Condo Market… Are You Sharing This Info with your Customers?

Well we have definitely seen an increase in buyers in our marketplace. Prices have come down ! Now is the time to buy in Aventura, Fl. The graph below will help you explain to your buyers that the time is ripe to get a great deal ! Read the rest of this entry »